Our Team

Annette Lloyd
Head of The Honest Truth

Annette came with the Honest Truth to join FirstCar after spending two years working with the original founders of the idea and trustees of the charity. There was a desire to continue with the concept of providing road safety messages to young drivers via driving instructors and I remain committed to that. You will find me at road safety and driving instructor events promoting the work we do.

Annette.lloyd@firstcar.co.uk
07508 234 898


James Evans
Founder and Managing Director, FirstCar

James started FirstCar in his sixth-form common room and has guided the company from a teenage project to an award-winning publishing company. Well over a decade after FirstCar Ltd became incorporated, to describe it as a publishing company is to undersell the scope of the business. James now oversees FirstCar's events, digital and print output. With an entrepreneur's determination and ambition, James is passionate about innovation and creativity in road safety.

james@firstcar.co.uk
08451 308 853


Richard Storrs
Commercial Director, FirstCar

With nearly 20 years of experience in the publishing industry, Richard has worked on big titles including What Car?, Autocar, Classic & Sports Car and MotorSport. After joining FirstCar in 2009, Richard oversaw rapid growth in advertising sales. Now co-owner of the company, Richard has been instrumental in the company's growth and diversification.

richard.storrs@firstcar.co.uk
07707 564 422


Richard Borges
Head of Digital, FirstCar & Intelligent Instructor

Richard joins us from The AA Driving School, where for 10 years he worked across both the AA & BSM brands. He has a wealth of experience in Digital Marketing experience and will be leading our online presence for both the Intelligent Instructor & FirstCar brands.

richard.borges@firstcar.co.uk
08451 308 853