Information for Road Safety Professionals

As a road safety professional, you’ll be only too aware that each year over 750,000 people in the UK pass their driving test and join the highest risk road user group – newly qualified young drivers. Although many new drivers are still in further or higher education, reaching and engaging with this vulnerable group in effective road safety education can be a challenge. 

Whatever their circumstances, the one guaranteed 'touch-point' for all but a few new drivers are Approved Driving Instructors (ADIs), with learners and ADIs spending around 40 hours together during the process of learning to drive.  Typically lessons are two hours and undertaken weekly; during this time learners often develop a strong bond with their instructor, from whom they often seek advice on all sorts of things such as choosing their first car and buying insurance. 

However, despite the driving test focusing on skill-based manoeuvres, the vast majority of collisions involving new and young drivers aren’t as a result of poor driving skill. Causation factors are more likely to trace back to poor decision-making ability and understanding of the dangers faced by new drivers, such as distractions, fatigue and inappropriate speed.

ADIs provide a unique opportunity to reach every new driver at a key point in their driving career, when they are still in the learning frame of mind and receptive to new information. The Honest Truth (THT) is a road safety campaign that harnesses the power of the ADI/learner relationship, by providing structured resources and guidance, helping ADIs to quickly and easily deliver key road safety messages within the context of normal driving lessons. In short, THT is the road safety plug-in for driving instructors. 

 

HOW IS THE HONEST TRUTH DELIVERED? 


ADIs are under pressure from learners to get them through their tests as quickly as possible, so spending a lot of time on road safety education is not an option. Therefore, we’ve put together a delivery system that ensures vital road safety education can be conveyed effectively, within just a few minutes per lesson.

To become an Honest Truth Approved Driving Instructor, the ADI must watch an onboarding video and complete a short e-learning course annually to maintain their approved status. This will ensure they are delivering accurate and effective education in an engaging way. 

Truth Packs are the backbone of the delivery resource. These are designed so they can give students a different section to read in each lesson, on THT topics such as drug driving or inappropriate speed.  They can then have a short discussion about what their student has read and answer any questions they may have.  In total this should take less than five minutes of a one or two hour lesson.  
Additionally, we provide ADIs with four 90-second films, one for each of the Fatal Four topics.  These can be played on a phone or tablet for a richer visual experience. 
On their first lesson, each learner should be given their Truth Card. It’s basically a loyalty card style record of which Truths have been delivered. Simply sign each one off as you go, then when the card is complete, your learner can upload it to the Honest Truth website for a chance to win some great prizes.

ADI PARTNER PACKAGES

Whilst we would like to be able to provide The Honest Truth free of charge, it costs money to develop these quality resources and ensure we are available to support ADIs and encourage learners to select an Honest Truth Parent ADI for their lessons. We've put together a number of packs, which can all be paid for monthly. The Bronze pack has everything you need to deliver THT, with the Silver and Gold packages offering additional resources.


If you are an organisation or multi-car schools and interested in supporting The Honest Truth, please get in touch so we can best assist you.

GET INVOLVED 

Annette Lloyd
annette@thehonesttruth.co.uk
07508 234898