Information for Road Safety Professionals
As a road safety professional, you’ll be only too aware that each year over 750,000 people in the UK pass their driving test and join the highest risk road user group – newly qualified young drivers. Although many new drivers are still in further or higher education, reaching and engaging with this vulnerable group in effective road safety education can be a challenge.
Whatever their circumstances, the one guaranteed 'touch-point' for all but a few new drivers are Approved Driving Instructors (ADIs), with learners and ADIs spending around 40 hours together during the process of learning to drive. Typically lessons are two hours and undertaken weekly; during this time learners often develop a strong bond with their instructor, from whom they often seek advice on all sorts of things such as choosing their first car and buying insurance.
However, despite the driving test focusing on skill-based manoeuvres, the vast majority of collisions involving new and young drivers aren’t as a result of poor driving skill. Causation factors are more likely to trace back to poor decision-making ability and understanding of the dangers faced by new drivers, such as distractions, fatigue and inappropriate speed.
ADIs provide a unique opportunity to reach every new driver at a key point in their driving career, when they are still in the learning frame of mind and receptive to new information. The Honest Truth (THT) is a road safety campaign that harnesses the power of the ADI/learner relationship, by providing structured resources and guidance, helping ADIs to quickly and easily deliver key road safety messages within the context of normal driving lessons. In short, THT is the road safety plug-in for driving instructors.
HOW IS THE HONEST TRUTH DELIVERED?
ADIs are under pressure from learners to get them through their tests as quickly as possible, so spending a lot of time on road safety education is not an option. Therefore, we’ve put together a delivery system that ensures vital road safety education can be conveyed effectively, within just a few minutes per lesson.
If you are an organisation or multi-car schools and interested in supporting The Honest Truth, please get in touch so we can best assist you.