In a crash, someone not wearing a seatbelt is twice as likely to die as someone using one. But, Government stats show that 99% of us put on belts when we drive. The problem is, that still leaves a minority of people who don’t belt up. And there are serious consequences.
Drawing on the evidence base of behavioural science, the campaign materials have been developed using key principles and accepted behavioural change techniques. This campaign focuses on reinforcing the social norm that most people wear a seatbelt and the consequences of not wearing one.
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