Collection: Drug Driving Campaign

Research by the Transport Research Laboratory (TRL) found that 17% of drivers who die in road crashes (more than one in six) have traces of illegal drugs in their system, which may have affected their driving.  

The Honest Truth campaign utilises striking animal head imagery whilst at the same time drawing on evidence from behavioural science to create effective campaigns. This evidence suggests that young people have an 'optimism bias' meaning suggestions that they are likely to be killed resonate less than consequences that are closer to them. We also draw on the power of social norms where young people are influenced by their peers and want to fit in.

Drawing on the evidence base of behavioural science, the campaign materials have been developed using key principles and accepted behavioural change techniques.

To order simply click on the items below or contact us on info@thehonesttruth.co.uk if you would like to discuss co-branding these materials or printing bespoke items such as pop up stands or billboards. 

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