Music, mobiles, laughing and joking. All signs of a good time, but in a car these things all increase the risk of a collision. Inattention is the most common reason for car crashes and one of the biggest problems facing a new driver is carrying friends in the car. The more passengers, the bigger the risk. Drawing on the evidence base of behavioural science, the campaign materials have been developed using key principles and accepted behavioural change techniques.
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