Fatigue  - A3 poster

Fatigue - A3 poster

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The ‘Ten Truths’ campaigns focus on the key risky driving behaviours which make young drivers so vulnerable on UK roads. The campaign builds on the well-established concept of using striking animal head imagery typifying risky driving behaviours.

By applying the behavioural principles as outlined by the Behavioural Insights Team to reduce cognitive load (ie, keep it simple), put the key action at the top, use of short messages and strong imagery.

Specification - A3 poster, printed on poster stock one side